A group of business owners had introduced a programmable LED sign in their offices recently. This group was surveyed to obtain details of exactly what attracted new customers to their business. Majority of the owners pointed out that word of mouth was what was most effective as compared to any other advertising method. However, there were other opinions for businesses that had electronic message centers. From 12000 firms surveyed, 46% of first time customers for a particular company said that it was the signage that convinced them to come in.
According to the Small Business Administration of USA, electronic message centers are not only the best but also the most cost effective method of paid advertising. These electronic message centers allow business owners to experience an increase in turnover from 15% to a whopping 150%!